I’ve been meaning to blog on this post for a long time now. You have to read this article! It is quite long, so set aside some time to do it, but you won’t be disappointed.
Having purchased our Toyota Sienna from one of the “high volume” dealers, I can relate to the descriptions that the writer uses to “paint the picture” of the dealerships he worked for. From the introduction:
“What really goes on in the back rooms of car dealerships across America?
What does the car salesman do when he leaves you sitting in a sales office and goes to talk with his boss?
What are the tricks salespeople use to increase their profit and how can consumers protect themselves from overpaying?
These were the questions we, the editors at Edmunds.com, wanted to answer for our readers. But how could they really know that our information was accurate and up-to-date? Finally, we came up with the idea of hiring an investigative reporter to work in the industry and experience, firsthand, the life of a car salesman.”
After reading this, I’m using the Internet to buy our car next time!